The key to a successful transaction is pricing your property correctly. Buyers will not overpay to purchase a home when a similar property for less money is listed down the street. In fact the truth is that you make money when you buy, not when you sell.
What does that mean? The buyer controls the price of the stock, the house, or the item. If the buyer makes a mistake, and purchases something at too high of a price, she can’t “make it back” by selling at an above-market price. This concept applies if you pay too much for anything: a house, a car, a backyard grill that you've never used.
The buyer doesn’t care how much you paid. The buyer only cares about how good of a deal you’re offering, relative to other deals on the market.